Bollywood celebrities are glamorous whether its male actors or female actresses. Celebrities endorse products like cold drinks, chocolates, pens, washing powder, creams, soaps, and perfumes. Some celebrities are brand ambassador of perfumes and the companies sell perfumes by celebrities names. Amitabh Bachhan, Shah Rukh Khan, Shilpa Shetty, Lata Mangeshkar are some bollywood personalities who are brand ambassador of perfume brands.
Today, almost all major celebrities from Bollywood and Hollywood have their own specialized fragrances.
The legend of Hindi film music, Lata Mangeshkar, has also endorsed a fragrance called Lata Eau De Parfum in conjunction with Gandh Sugandh.
French mega brand Lomani introduced a floral-spicy blend called Amitabh B Pour Homme for men (and one more for women also). The perfume would set you back Rs 795; but over a middle-class Indian budget. And yet, the fragrance has become extremely popular.
Shah Rukh Khan
Shahrukh Khan, in collaboration with Jeannes Arthes, endorsed 3 perfumes, namely SK, SK Silver for men and SK Gold for women.
Hollywood celebrity Paris Hilton has launched her perfume brand named after herself, which is a sweet-smelling mixture of the fragrance of lilies, jasmine, mimosa and sandalwood. She has also launched other brands of perfumes, namely Heir, Heiress, Just Me, and Can Can.
Shilpa has endorsed perfume S2 in co-ordination with Mark Earnshaw. Her perfume, S2 (S squared), has jasmine and musk and a fruity touch as well, to pay homage to her Indian heritage and appeal to the European market.
The heroine of yesteryears, Zeenat Aman, has endorsed a perfume named Zeenat.
Star from the music industry, has endorsed several fragrances, namely Curious, Curious: In Control, Curious Hearts, Believe and Midnight Fantasy. Curious was the first brand launched by her, which is a sweet Louisiana magnolia fragrance, a tribute to her native land.
Celine Dion has also endorsed a number of perfumes, namely Celine Dion, Notes, Belong, Always Belong, Memento, Enchanting, Spring in Paris, Paris Nights, and Sensational.
Jennifer Lopez has launched JLo Glow, Still, Miami Glow, Love at First Glow, Live, Live Luxe, Glow After Dark, and Deseo.