Toyota has launched the petrol variant of its small car Liva in India on June 27 delhi, priced between Rs 3.99 lakh and Rs 5.99 lakh. The J variant is priced at Rs 3.99 lakhs and the G variant is priced at Rs 4.59 lakhs. This will make the 1.2-litre car from the world’s top carmaker competitive, the fastest-growing segment in the 2.5-million Indian passenger car market, and force rivals to consider price cuts.
The company had earlier deferred its launch from April to June. The decision was taken to reduce the long waiting period resulting from the overwhelming response received for the Etios.
The concept vehicles of Etios and Etios Liva were first unveiled at Auto Expo last year in Delhi and later travelled to across the country with the ‘Toyota Q-World’ reaching out to more than one lakh prospective customers.
The auto major has also invested Rs 3,200 crore to set up its second manufacturing facility in Bangalore. We will increase the production of the second plant from 70,000 units to 1,20,000 units to shorten the waiting period for Etios and meet future demand of Liva,” Nakagawa said
Stylishly designed for today’s youth, Etios Liva will be competitively priced and will offer functionality and value for money,” the company said in a statement.
Keeping the target customer in mind a slew of youthful and fun filled activities have been lined up as a part of the marketing campaign. The show stopper is the TV ad campaign, which will feature music composed by the music maestro A R Rahman,” the statement said.
With Liva we will now be a complete manufacturer in India, offering a full range of products including the luxury SUV Prado… Liva is a very useful stylish and dynamic car,” Toyota Kirloskar Motor Managing Director Hiroshi Nakagawa said”We will increase the production of the second plant from 70,000 units to 1,20,000 units to shorten the waiting period for Etios and meet future demand of Liva,” Nakagawa said.