Calbee brings the profitable potato-inspired snack to the US UU. | 2019-08-09


FAIRFIELD, CALIF. – Since its introduction 12 years in the past, the Jagabee model has develop into the most effective promoting merchandise of Calbee Worldwide primarily based in Tokyo. The potato-inspired snack has discovered loyal followers in Japan, China, Hong Kong, Singapore and South Korea. And after rounds of shopper testing and intense analysis and growth actions, the product is able to debut in the USA as Spudkins Fry Cuts.

"We’re excited to make the most of Calbee's worldwide expertise in potato snacks by launching Spudkins, a model that’s primarily based on Jagabee's industry-leading heritage and particularly aimed on the American public," mentioned Paul Laubscher, Calbee North Advertising Director America. "Fry Cuts is the primary product of an thrilling line of deliciously crunchy potato snacks that’s launched beneath the Spudkins model."

Whereas some fries-inspired snacks are created with corn, Fry Cuts are made with genuine components comparable to crimson potatoes, canola oil and condiments. The product additionally affords an aerated crunch by means of Calbee's patented frying methodology.

"There has by no means been a wonderfully seasoned potato product that breaks like a potato, is lower like a fried potato and incorporates 25% much less oil than conventional potato snacks," mentioned Mr. Laubscher.

When deciding on the flavors for the North American market, Calbee went on to American shoppers. Mr. Laubscher mentioned the corporate performed a market investigation in a number of cities, testing conventional and unconventional varieties. Lastly, the model reached three American flavors par excellence: bitter cream and onion, honey roast and yellow cheddar cheese.

"Our market analysis exhibits that American shoppers love the style alternatives, the crunch and the acquainted form of potato chips," defined Mr. Laubscher. "There’s a steady group of different flavors ready to extend the road and we’re enthusiastic about future affords."

Spudkins Fry Cuts carried out at Pure Merchandise Expo West in Anaheim, California, and at Sweets & Snacks Expo in Chicago earlier this 12 months. The snack was launched this summer time in 5 ozbags with a urged retail value of $ 2.49 to $ 2.99. To help the debut, the corporate launched www.spudkins.com and social media campaigns. The model can also be testing the snack in supermarkets to generate enthusiasm.

Mr. Laubscher mentioned that after testing the product at commerce exhibits and with shoppers, together with its historical past in different international locations, the model anticipates a devoted follow-up to be developed in the USA.

"It's pure goodness," he mentioned. "That genuine style of potato and crispy mild and crispy is actually what leaves folks so amazed."

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